ICONCEPT GLOBAL Australia, a web design and web development company in Melbourne, Australia is specializing in customized and stunning web design, interactive web development, e-commerce development, web-based application, website hosting services, graphic design, Search Engine Optimization (SEO), Social Media Optimization (SMO), mobile apps development and reliable online solutions as well as providing a dependable virtual team and staff leasing. Experienced web designers and web developers from the leading digital agency in Melbourne Australia ensure our clients of the website’s optimum marketing results.  ICONCEPT Australia is born from one of the Philippines’ thriving online marketing agencies. Its mother firm has created websites for reputable government agencies and multinational corporations from a wide array of industries across the globe.

+1 888 457 4497
(+61) 388 205 223


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202 Werribee St. North, Werribee
Melbourne, Victoria, Australia

Toll Free: +18884574497
Australia Local: +61388205223
Manila Line: (+63)2 519-4810

iConcept launches Australian brand

March 7, 2013

After achieving a preferential status in the Philippine digital marketing scene, the local IT firm that has created the website of thousands of companies across various industries around the world is now setting on a new ground. ICONCEPT GLOBAL Advertising Inc. has launched another brand tailored for the Australian market.

 iConceptGlobl Australia

ICONCEPT GLOBAL AUSTRALIA Pty. Ltd. is built on the same management that has made ICONCEPT GLOBAL a phenomenal success.

The Philippine counterpart of the Internet marketing firm has also performed web designing in Australia as well as SEO services in Australia in the previous years. Through time, ICONCEPT GLOBAL has become the complete go-to store in terms of Internet marketing by providing the necessary elements in establishing a dependable online presence including web domain, web hosting, customized web design, e-commerce, and SEO.

Establishing web design company in Melbourne

Operations Manager for ICONCEPT PH Jose Cris Sotto recognizes the challenge of expanding in a new environment through the establishment of a web design company in Melbourne. “While we are offering basically the same set of services for the Australian market, I believe that several preparations must be made before the Australian operation goes full blast. We have performed the necessary situation analysis of Australia and businesses that flourish there.”

Sotto cited the company’s one vision: To persistently develop values to be the global leader in marketing and advertising. “I guess this is the reason why iConcept is continuing to improve its operation. After providing our services to the Philippines, we want to extend our expertise to the global market,” he explained.

One of the initial steps in bringing ICONCEPT Australia to life is business registration. ICONCEPT GLOBAL started processing its business registration December last year. Few weeks later, the Australian Taxation Office (ATO) issued the Australian Business Number (ABN). Below is the basic organization information of ICONCEPT GLOBAL AUSTRALIA.

ABN: 45161481125
Street Address: 202 Werribee St. North,
Town / City: Werribee Melbourne
State: Victoria
Postcode: 3000
Country: Australia
Phone (local AU number): +61388205223
Toll-free number: +18884574497

PEST Analysis

“According to the PEST analysis that we conducted prior to the ICG AU launch, there is a great deal of similarities between the Australian market and the Philippine market. It is also good to note that Australia is 14th in the world in terms of size of ICT market, something that firms wanting to work with Australian companies must consider.”

“It is common knowledge that in finding a firm to provide you the best possible service, a business owner must look at someone who is capable of providing the necessary information on top of the quality output. Technical knowhow of highly skilled workforce, continuous research and development, and quality and cost control are some of the most common value drivers that markets, not just Australian market, look into,” Sotto said, adding that reputation is another consideration.

Sotto noted the importance of honing a good reputation when entering a new territory. “In all objectivity, I can say that ICONCEPT Philippines has earned a very good reputation in the Philippine digital marketing scene. Its nearly half a decade operation in the country has given the company a lot of opportunities to develop and showcase its team’s caliber.”

Few weeks earlier, the same company launched Webhouse ASIA and Sitehaven ASIA to cater to different market segments.


Sotto mentioned that another aspect that necessitates a thorough research is the Australian culture, adding “fortunately, Filipino and Australian culture is almost a reflection of each other.” As part of its preparation for the formal launch of ICONCEPT GLOBAL AUSTRALIA there are ongoing in-house trainings to orient all the employees about the nitty-gritty of the Australian culture and tradition.

iConcept Global iConcept SEO Zoom Technologies Webhouse Asia Sitehaven
Web Design, SEO and Web Hosting Australia
Services: Web Design, Web Development, Web Hosting, E-Commerce Development, Search Engine Optimization (SEO), Internet Marketing
Service Areas: Australia, Melbourne, Adelaide, Brisbane, Tasmania, Sydney, Perth, SA Country, Eastern Victoria, Hunter, Northern NSW